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Press

PRESS


Our different events

Partnership with Rue Pedestrian

in Aix en Provence in 2021.


This event was designed for unconditional sneakers fans, attracted by the world of art and music.

Sneaker customization and shoe cleaning workshops will be available to personalize them.

A music collective will be present to bring an underground atmosphere to the Sneaker District event.

On the occasion Crazylace offered more than fifty laces to the first visitor.


See you in 2022.


More info on Pedestrian street: https://www.rue-pietonne.com/

PARTNER OF THE EXHIBITION AT THE MUSEUM OF DECORATIVE ARTS AND DESIGN IN BORDEAUX. 2020- Play ground the design of the sneakers-


The Museum of Decorative Arts and Design of Bordeaux, offered us to become the partner with others like the VEJA brand to participate in this fantastic exhibition which finally started in July 2020 following the health crisis.

We had the privilege of exhibiting in a small room our laces among the biggest sneaker brands in the world such as Nike, adidas... An exhibition that retraces the whole history of sneakers.

Worn by millions of people around the world, sneakers have become in a few decades an object of mass consumption that transcends gender, age and socio-cultural backgrounds.

The lace has also become the essential accessory for the sneakers by demonstrating by a simple color the origin of its partnership. Today, laces like sneakers have evolved and adapted to the style and design of urban basketball.

More informations : https://exhibition-playground.madd-bordeaux.fr/


Partner with the AESF PSA association of midwives / IN MARCH 2021.

Crazylace offered more than a hundred shoe laces to the AESF PSA association, to participate in the action led by this student association of midwives who seduced us, on our side we bring them a little cheerfulness with our colorful laces in this difficult time for all.https://www.facebook.com/Sagefemme.StAntoine/

SPONSORSHIP OF THE YOUNG DESIGNER CHARLINE DIT MADAME STUDIO.

2020 - 2021.

Since September 2020, Crazylace has chosen Charline by sponsoring her in laces, a good compromise to help her launch her business with this health crisis. We were seduced by her beautiful creations, she personalizes your Nike, Adidas sneakers... by customizing them with our classic flat colored laces by putting her pencil stroke and her paint according to your desires. This young artist is from Dijon "Madame Studio" is also a professional graphic designer.http://www.madamestudio.fr

Launch of the laces collection for FRANPRIX AND DRUSTORE PARISIEN - Groupe Casino 2018 -


Collaboration with Franprix (casino group) and their new stores "Drugstore Parisien" for the creation of their shoelaces with their images "ENLACEZ" more than 100,000 pairs which began in 2018.

(waxed laces, flat laces and silicone laces)https://www.ledrugstoreparisien.com

Small passage on the magazine MARIE CLAIRE - 2014


We were the first in 2014 to launch and sell the U-LACE brand range (elastic laces) before it was made official in France. Made in USA

Crazylace to the surprise of being on the Chérie 25 channel. In 2012

The 1% pleasure program at the time, which also presented fashion trends to TV audiences.

The show features some early switchbacks we were at the start of our career.

Thanks to the team.

PARTICIPATION IN THE EPHEMERAL CONVERSE EXHIBITION IN PARIS. For the SNEAKERS GET DIRTY - CONVERSE 19YT in 2014.


Converse France called on us in 2014 to bring them shoelaces for a workshop to take care of sneakers for visitors.


A snippet of the article:

Converse landed in the 10th arrondissement in a working-class district in full artistic effervescence, which the brand has decided to let its creativity speak for itself. take a look at 19 rue Yves Toudic, official address of the <<converse-19Yt>>. When from March 23 to April 21, 2013 the place will present original creations and will offer "Tune & Repair" to take care of your sneakers. On Saturday we repair, the other days we personalize. And then like a shop without music, it's the same as a Christmas without chocolate,conversetake the opportunity to organize two or three events that will not leave you indifferent...

rock lover,
converseinvite the artistiO Tillet Wrightto exhibit his photographs in the pop-up store and three groups to perform at unmissable gigs. The Raveonettes, Breton and The Black Lips will give three exclusive concerts....

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